Q: What is the definition of marketing?
A: Marketing is the art of selling so to speak, every technique and every trick used by the product vendor to convince the client to buy a product. This includes market research and product promotion.
Q: What is the meaning of a marketing plan?
A: The marketing plan is usually piece of paper that contains all the plans, strategies and tactics that will be used by the company to achieve the desired goals. We will find written information like potential customers, competitors on the market, the market area in which the business is applicable and a promotion strategy.
Q: What is the difference between marketing and advertising?
A: The fact is that advertising is a part of marketing that is also called promotion, so advertising is not the only possible way to make a product known, there are also other methods like email, mail marketing, blogs and websites and so on.
Q: How can we promote the website of our business?
A: The first things to do are submitting it to the search engines and optimize the content to be search engine friendly. These first steps must be taken in order to receive as much traffic as we can, in this way our business can be a success. We have to achieve high traffic for having a good number of buyers for our services or products.
Q: How can we find a slogan that suits our business?
A: For making a good slogan we must think about what makes our product or service unique in comparison to others and make a short sentence that would describe that in the best way.
Q: What are the points to retain when it comes to acquiring clients and maintain them in a strategy of marketing?
A: In order to achieve some this performance we must build a nice relationship with the clients through various methods like newsletters and surveys to get their feedback and implement what they want more in your products.
Q: Ho to can we pick a name that will bring success to our company and our services?
A: Instead of doing what most people do like choosing a name which copies or resembles the name of the owner, there is a more important approach is to find a name that resonates with the type of product or service that our company is providing and this also applies to the company’s website name and domain.
Q: How do we approach store owners when we try to show them our product?
A: First we must leave them some contact information like an email or phone number on the offer page that we gave them. In this way some of them will call us eventually.
Q: What is the relevance of defining a target market?
A: Having a target market is very important because it tells the business owner what is the upper limit of the goals wanted to be reached. Without this motivation a business is not able to reach a very high level. We must know what area of the market is the exact target, what kind of customers will buy the products. The point is to make the customers like us, to find the best marketing message that will affect a particular area in the best way.
Q: What are the skills required to be the best negotiator?
A: The secret is to not get the frustration take over and to use skills like planning, intelligence, speaking, knowledge, power exploitation, integrity. These are the skills required and the most important quality is to be able to work fine in stress conditions.
Q: Is it possible to make a good marketing plan even if we don’t have a big budget?
A: Yes, it does apply, we have to find out what weaknesses or what strengths will have our future business, develop a quality brand and make sure that the products we are promoting are what they appear to be, if we will lie the customer, the business will suffer as the customer will not buy it again. The plan must be made, what commander in the world does not have a plan when going to battle? We have to be very careful how we spend this low budget, throwing money away is the worst thing we could do. We have to know also how much we have to pay in order to convince the customer to buy our stuff. We have to make calculations and keep evidence of all the things we buy or do.
Q: How can we make more trial customers to buy the full product?
A: When developing a trial membership model we must give as much information as we can about the advantages of buying the full product. We must also make feedbacks so we know the reasons for what, for instance some clients never buy the full product. Of course there are some that would like to buy but they don’t afford it. This means that the price is a little too high; others may be thinking it doesn’t worth the money. In each situation a solution must be found to make the clients happy.
Q: How should we attract more clients?
A: First of all we must think if we actually do something to chive this. Second, we must see what we do and if it’s getting the best results. And this involves a lot of things like direct marketing campaigns, using media for broadcast, newspaper and magazines publishing or other areas of promotion. Have we tried all the possibilities? For example the online realm which is in continuous expansion in the last decades. We have to fine tune our marketing techniques in such a way to avoid money waste.
Q: What is the cheapest marketing technique for a home-based business?
A: We can start by joining networking groups which consist of people who also have businesses and are looking for others to associate and trade. Then we can consider social networks like Facebook, Twitter because they are a great source of income if we know how to master them. Another method is sending postcards by direct mail or we can send press releases to local press or we can start blogging. And in the end but not the least important we can build a website, the design should be attractive and give a professionalism look on our firm.
Q: How can we find some resellers for the products we promote?
A: We can do this by sending emails to potential clients and if the emails don’t work a personal call should fix it. There is nothing like speaking directly to the person, we can even arrange a face-to-face meeting which is of course better.
Q: Can we use Twitter for a successful business?
A: Yes because this social network is quite new and has a lot of potential. But of course the success rate depends solely on the goals that the marketer has. Twitter can be used for feedback of the customers. But it’s just a tool, we don’t have to rely too much on its usage, we must let the clients do the tweeting, and we must occupy our time with more important tasks that a company has to do to achieve success.
Q: Is there any advantage in using phone book advertising in our days?
A: In the era of digital advertising where online services are in full growth there are some types of businesses that will work with classical advertising because people still use these types of stuff, for instance they still buy Yellow Pages.
Q: What can we do in case a devoted customer asks for a reward for their fidelity?
A: First we can prevent something like this by building a discount system for the customer. A good example of this concept can be the free shipping of a product if the order exceeds a certain amount of money or we can also give promotional vouchers for other products and put the price of the main product just a little higher and in this way we can sell two products from one shot.
Q: What is the meaning of customer’s satisfaction in marketing?
A: Customer satisfaction is one of the important things in marketing because it refers to the happiness of the clients regarding the provided services or products, happy customers will come back to buy the product or to use the ser5vices many times assuring a prosper business. The measurement of customer satisfaction can be measured with the aid of surveys or questionnaires. If the product I up to the client’s expectations then the client will be satisfied, if not then measures should be taken to avoid failing for the company. The major factors that give the performance are: the product quality, good prices, an efficient delivery and the seriousness about customer complaints.
Q: What does a customer usually need?
A: Usually a customer needs money. If they have money they buy if they don’t, they will enter the store, look at the desired merchandise and get out.
Q: Which are the basic principles of marketing?
A: The first principle is to respect the client and the desires he/she may have because they are the ones who will buy from us. Then the second principle would be to find out target market which means finding people who would want our product and not people who are not interested of this kind of merchandise that we sell. To make this perfect, we must try to make a portrait of the ideal buyer. The third principle is value demonstration of our product, meaning that we must prove to the customer that the product is worthy of buying. The fourth principle would be building trust for new clients and the fifth and the final is to create networks of clients and relationships with them. This assures a stable business for the future.
Q: Is marketing affected by the economy evolution?
A: It is good to know when the economy is up or down as this will have a high impact on the client’s money; they will be more willing to pay when the economy is in good condition. Anyway this depends on what type of business we have in every case. As a general rule it is good to pick up as many resources as we can during the good flow of the economy so the bad times won’t be so hard for us.
Q: What is pricing in marketing?
A: Price is very important in marketing because the profit calculation is based on it and pricing is a strategy to attract buyers and defeat competition.
Q: How to target more quality traffic to an online shop?
A: The answer is: Search Engine Optimization (SEO), social networking, postings on forums, Adwords, blogging and trying to make the website easier to navigate.
Q: How can we do business with big brands like Wallmart?
A: We can do this in many ways, for example we can start with being a partner of the companies that are already suppliers for a big brand. In order to do this we can speak directly with the store manager and we must prepare a good plan about our ideas and marketing strategies, details about our products etc. This won’t be easy because many other people like us will try to do the same thing; the key is to be professional and direct.
Q: How can we maintain contact with a customer without being boring or even annoying?
A: The best way is to send a weekly newsletter or a monthly newsletter or you can send four times a year an email.
Q: How can we raise the price without losing the customers?
A: There is a great thing to do in this situation, if our price is near the price of our competitor, we should make a new products or service that will be an improved version of the usual one and with a new price while also selling the old product. The customers will not see this as a raise, and over time w will slowly get the old service out of the market.